UrbanCart E-Commerce Analytics

Customer segmentation, retention & revenue analysis · 2023–2024 · synthetic demo dataset

$2.12M
Total Net Revenue
+12.7%
YoY Growth
6,000
Customers
10,223
Orders
6.8%
Return Rate

Monthly Revenue Trend

Revenue by Category

Channel ROAS (return per $1 spent)

Customers vs Revenue by Segment

Champions + Loyal Customers: ~44% of customers, ~74% of revenue.

Cohort Retention (%)

% of each signup cohort still purchasing N months later.